Articles
Written from the room, not the library. Coaching your team, building culture that holds, deciding well under pressure, and getting stronger when it gets hard.
Coaching for Antifragility
Why your team performs like employees (and how to coach them to think like CoFounders)Your team performs like employees because the job trains them to. Here is how to coach your team to think like owners, one handed-back decision at a time.
17 September 2026
The Source Code Library
The Coaching Standard: the principles and protocols every founder needs to coach their teamThe Coaching Standard is a free protocol for coaching your team: the mental models, feedback contract and accountability that turn talk into real results.
10 September 2026
Scaling the Team
The Founder-to-Leader Transition: How to Build a Team That Runs Without YouThe founder to leader transition, step by step. How to hand over decisions, build CoFounders, and get your head out of the business without it stalling.
3 September 2026
The Source Code Library
The Source Code: Coaching Frameworks for Founders and Leaders (Open and Free)Free coaching frameworks for founders: named, tested tools for hard conversations, decisions, culture and pressure, drawn from 10,000+ hours in the room.
27 August 2026
Coaching for Antifragility
The Coaching Standard: How to Turn Your Team Into CoFoundersHow to coach your team so they think and act like owners. The strategic case for making coaching your leadership standard, from 10,000+ hours in the room.
20 August 2026